About 42Property
We started 42Property because we believe every Australian deserves access to expert property advice — not just the wealthy few.
Our Story
Why 42Property Exists
The Australian property market is complex, competitive, and constantly shifting. For most buyers, navigating it alone means overpaying, missing opportunities, or making decisions based on incomplete information.
We founded 42Property to change that. By combining institutional-grade data analysis with hands-on buyers advocacy, we give everyday Australians the same edge that professional investors have always had.
Our name reflects our approach: in a market full of noise, we cut through to the answer. Property advice that makes sense.
Our Approach
How We're Different
Data-Driven Research
We analyse over 15,000 suburbs using AI-powered tools combined with local market expertise. Every recommendation is backed by data — growth projections, rental yields, infrastructure plans, demographic trends. No gut feelings, no guesswork.
Independent Advocacy
We work for you, not the seller. As licensed buyers agents, we have a fiduciary duty to protect your interests. We're not aligned with any developer, bank, or selling agency. Our only motivation is getting you the best possible outcome.
Full-Cycle Support
From your first strategy call through to settlement and beyond, we're with you every step. Property research, shortlisting, inspections, due diligence, negotiation, contract exchange, settlement coordination — we handle it all so you don't have to.
Leadership
Meet the Founders
Two industry leaders who've combined decades of property, finance, and data expertise to change the way Australians buy property.
Vinnie Maharaj
Co-Founder & Co-CEO
Vinnie brings a unique blend of property economics, government investment strategy, and proptech operations to 42Property. As former Head of Operations at PropHero and Director of Strategy at Investment NSW and Invest Victoria, he has spent over a decade shaping how institutions and individuals approach property investment. His background at MacroPlan Dimasi — one of Australia's leading property economics consultancies — gives him deep analytical rigour that informs every recommendation.
- • Former Head of Operations, PropHero
- • Director, Group Strategy & Performance, Investment NSW
- • Director, Strategy & Insights, Invest Victoria
- • Manager, Strategic Property Advisory, MacroPlan Dimasi
- • BCom Finance & Actuarial Studies, UNSW
Suvidh Arora
Co-Founder & Co-CEO
Suvidh's career spans investment banking at JP Morgan and UBS across Hong Kong, India, the US, and the UK, before pivoting to Australian property. He co-founded Cinch Loans, growing it 120% year-over-year and earning recognition as Australia's #1 Mortgage Broker in MPA's Top 100 (2023). As former CEO of PropHero Australia, he scaled property investment operations beyond 1,000 transactions per day. His personal property portfolio — built strategically across multiple Australian markets — drives his passion for helping others invest with confidence.
- • Australia's #1 Mortgage Broker, MPA Top 100 (2023)
- • Former CEO (Australia), PropHero
- • Co-Founder, Cinch Loans (120% YoY growth)
- • Former Investment Banker, JP Morgan & UBS
- • MBA, Cranfield School of Management (GMAT 740)
Our Vision
Property Advice That Makes Sense
We envision a property market where every buyer — whether purchasing their first home or their tenth investment — has access to expert, independent advice backed by real data. Where the playing field is level. Where buying property is exciting, not stressful. That's the future we're building at 42Property.
Ready to Buy Brilliantly?
Book your free strategy call today. No obligation, no pressure — just expert property advice from people who genuinely care.
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